If you are really serious about your music and want to live your dreams doing what you love, then you must BRAND yourself. So many artist make the mistake of copying what other artist are doing. You need to build a brand. A brand, basically put, is a consistent message and theme. It’s what you do, and how you look. It is not created on accident, brands take time and consistency to develop.
You MUST be consistent with what kind of music you make in order to brand yourself as an artist. If not, you will have a very hard time separating yourself from millions of other artist out there that are just uploading music to Soundcloud, YouTube, etc.
When you think of E-40, what do you think of? Slaps! He is consistent with the function/mobb kind of music he makes. Yes he makes trap songs like “Yup” every now and then, but the majority of his music is mobb/function type music. Think about Future, he is extremely consistent with the kind of music he makes. You can always count on hearing something to turn up to when you press play. When it comes to your brand, you want to make music that you could see yourself making 10-20 years from now. For the rest of your career. So don’t worry if someone thinks you make too much of the same music, that’s the point! You are branding yourself.
Your brand is also about what you talk about the majority of the time. That is the message that your putting out. It must be consistent. If you are all about getting money, focus on how many ways you can talk about getting money. If you are all about helping people, focus on how many ways you can talk about helping people. If you are all about peace and love, focus on that. If your all about selling drugs, focus on that.. Lol. I’m not here to judge. Hopefully your getting my point. Consistency is key.
Branding is a consistent MESSAGE and THEME. Migos, Wiz Khalifa, Too Short, Nipsey Hussle, Mozzy, etc. they are always talking about the same things. When I feel like hearing some pimp s***, I know I can always count on Too Short or Suga Free. They never let me down… Lol. When I want to hear songs about smoking weed I can always listen to either Wiz Khalifa or Berner. See where i’m getting at? What can people expect to hear when they listen to your music?